When you think of Ferrari, you probably picture a luxurious supercar. The cars that the Ferrari company produces are extremely fast and can go from zero to sixty mph in less than three seconds. In fact, the Ferrari 488 GTB can reach speeds of more than 125 mph in a mere five seconds. Even better, the car doesn’t make a delirious fighter plane sound when you drive it. But before you jump on a Ferrari, you should know a little history of the company.
Scuderia Ferrari was Founded by Enzo Ferrari in 1947
Enzo Ferrari, the founder of the Scuderia Ferrari, was a passionate racing driver who had a vision to build the cars everyone dreamed of. Despite his failing health, Ferrari’s vision remained intact and the company’s success increased. In 1947, Ferrari began developing a new 250-based model to compete with the Jaguar E-Type. At the time, the 250 GTO was at a critical development stage. Lacking proper chassis development and styling, the car was unlikely to race effectively without Tavoni’s help.
In 1939, Ferrari started working on his first car, the Tipo 815, but World War II caused a hiatus in his work. Once the war ended, Ferrari recruited some of Alfa’s workers to run the company and help with the design. Eventually, the company was able to fund its development by selling Alfa Romeos. The Scuderia Ferrari was established in 1947 and became one of the most prestigious racing teams in history.
Models Produced Until the Early 1970s
The 330 GT was the first Ferrari 2+2 to feature independent rear suspension. The car’s Koni coil springs ensured superb road-holding, while the torque tube transmission system and self-leveling rear suspension system were firsts for Ferrari. The 330 GT also received a full body makeover in 1965. Unlike its predecessors, this car was also equipped with air conditioning and power steering. The 330 GT became the benchmark for all subsequent Ferraris.
The Ferrari 375 was the most popular model of 1953, and it was built for the most important clients. Many of these cars were custom-built, while others were one-of-a-kind designs. The 375’s engine was a detuned version of the Lampredi Grand Prix, and its tubular steel chassis was an evolution of the Ferrari 348. The body was largely built by Pinin Farina, with the exception of four examples built by Vignale.
Symbols Used on Cars
The Prancing Horse, emblem of the Italian aviator Francesco Baracca, is a symbol of Ferrari. The prancing horse represents the company’s name and the scuderia. It represents the company’s racing heritage, and was chosen as a symbol by its founder, Enzo Ferrari. Francesco Baracca was shot down during World War I, and the Prancing Horse became a symbol for the family.
The prancing horse is a distinctive feature of Ferrari cars. The black horse is stamped with the name of the company, while the white cloud represents the plane’s squadron. The prancing horse originally appeared on an airplane. In 1923, Enzo Ferrari met the parents of the fighter pilot, who had used the prancing horse on his plane. The prancing horse was used as a design for the car after Baracca reclaimed the design and put it on the Ferrari logo. The prancing horse is usually painted in black, with a yellow field added to symbolize the Ferrari company’s home city of Modena.
Race Car Technology Used in Street Cars
Ferrari uses much of the same technology used in race cars in its production cars. Its suspension is one example of race car technology that is also used in production cars. In the street market, this technology is known as active suspension, and it helps the car achieve the right ride height and suspension stiffness. The suspension in a race car must be the stiffest possible to help it maximize its aerodynamic performance and maximize the contact patch in corners. However, too stiff a suspension can reduce the traction of the car and compromise its traction. A mass damper, like those used in the McLaren GP cars, can help keep the car’s suspension stiff while reducing drag.
Another partnership between Ferrari and Qualcomm involves integrating their technology in street cars. Qualcomm will be the premium partner of the Ferrari F1 team in the coming years, and the company is already working on several common projects. The two companies have already identified the first common projects. Vigna, Ferrari’s CEO, announced that the company would be looking for technology partnerships in the automotive industry. While the partnership is not a full-fledged partnership, it is a significant development for both companies.
Sponsorship Deals with Tobacco Companies
Tobacco companies have long been partners of Formula One teams, including British American Tobacco and Philip Morris International. The two companies signed sponsorship deals with Ferrari and McLaren in 2010. In addition to the ‘big tobacco’ brands, both Formula 1 teams are sponsors of non-tobacco initiatives, such as Mission Winnow. The companies claim that these partnerships promote less harmful alternatives to cigarettes. However, these deals have drawn controversy.
The biggest publicly traded tobacco company, Philip Morris, has a long history of association with Ferrari. The team’s title sponsor, the Marlboro cigarette brand, was associated with the Marlboro cigarette brand until 2007. In 2007, the European Union’s health commissioner asked Ferrari to end its tobacco sponsorship because the relationship undermined its goal of banning cigarette advertisements from sporting events. In 2010, the company decided to remove the “bar code” livery from its cars, which some considered to be subliminal advertising for the Marlboro brand. Ferrari subsequently announced that it never intended to become affiliated with the Marlboro brand.